Filip Cederholm Agoo, CEO and founder of ABC Charity “The World’s Largest Art Project for Charity”. At a time when Filip pursued an established career as photographer in the advertising business, he left this profession by following his dream to empower the next generation to become positive change makers.

He looks at CSR as an important creative social responsibility – creating social change through the power of art. Together with thousands of kids around the world he is currently photographing the first ever human alphabet, 500 kids in each letter, one letter per country. These letters are sold to support different charities in the countries where the photos were originated and will help the kids to get a better start in life in a program themed “Kids Helping Kids”.