CSR is waste of money. If you don’t talk about it. The founder and CEO of Addtruly, Anna Urombi, believes that companies can not only contribute to making our world a better place, but also become more profitable by doing so. Her company, Addtruly, helps companies to do just that – build strategies to work with social responsibility and communicate it in a trustworthy way that strengthens brands. Her work at the UN headquarters in NYC, voluntary work in Uganda and as a management consultant with focus on CSR laid ground for Addtruly. By developing digital tools that facilitate company’s social responsibility Addtruly’s aim is to make CSR simple, efficient and profitable for all.